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Google AdWords Worst Practices
Here are some worst practices for a Google Ad Words pay-per-click campaign. Why these should not be done is discussed in detail in The AdWords Edge:
Don't bid on a single word - always bid on 2-word keyword phrases or longer.
Don't increase your CPC just to raise your ad position. Write smarter ads.
Don't bid on just a handful of keywords and then stop. That's what your competition is doing. Keyword management should be ongoing.
Don't dump all of your keywords into a single Ad Group.
Don't repeat your exact keyword phrase in the title and the body more than once. Instead, use a different adjective or word form.
Don't blindly copy and paste keywords from the AdWords Keyword Suggestion Tool - they will not be targeted enough.
Don't use worn-out words, sensational words, hype words or other overused words like "amazing", "incredible", remarkable". Nobody believes you.
Don't give up before two months are over, thinking that AdWords won't work for you or is too expensive for the results obtained.
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