Google Ad Words pay-per-click (PPC) advertising resources and tools

Google Ad Words Pay-Per-Click (PPC) Advertising Tips

Google AdWords Pay-Per-Click Resources & Tools

Rather than list a mind-numbing number of different resources simply to impress you or to add page count, this list represents the best of the best:

eBooks

Google Secrets - Companion guide to Adwords Edge gives step-by-step checklists, tips and best practices for getting top 10 rankings on Google in the "free" listings. New for 2006.

Software and Online Tools

WordTracker - Indispensable online tool for researching keywords.

Adwords Analyzer - Software keyword research tool that provides the number of searches, search results, search/results ratio, and number of actively running AdWords campaigns and Overture campaigns. This is an effective and time-saving tool when creating a pay-per-click campaign. Highly recommended.

IndexTools - excellent traffic statistics provider. IndexTools starts at $20 per month and can generate some very detailed reports. I use them.

Online Information Sites

Google Adwords FAQ - Important information straight from the horse's mouth. The information here is MUST reading.

Webmaster World Forum - Web "forum 81" discusses the Google AdWords in minute detail and is my favorite place to find anything about AdWords.

JimWorld - The Search Engine Optimization and the Internet Marketing forums are quite good, as are some of the tools listed.

PPC Account Management Services:

Blue Moose Webworks - Provides Web design, search engine optimization, PPC management and consulting services for small businesses. This is the company run by the author of AdWords Edge.