Google AdWords pay-per-click (PPC) advertising glossary

Google Ad Words Pay-Per-Click (PPC) Advertising Tips

Google AdWords Pay-Per-Click (PPC) Glossary

The following terms are used in Adwords Edge and cover the spectrum of pay-per-click (PPC) advertising for the Google search engine. Learn the lingo and buzzwords of Ad Words.

A: Actual cost-per-click - AdWords Discounter

B: Broad Match -

C: Campaign - Creative

D: Demographics - Display URL

E: EPC - Exact Match

G: Geo-Targeting - Google AdWords

I: Impressions - IP Address

K: Keyword Phrase - Keyword Matching Options

L: Landing page - Lifetime Value

M: Maximum Cost-Per-Click

N: Negative Keyword -

O: Organic Listing

P: Paid Placement - Phrase Match

R: Referrer to ROI

S: Search engine marketing - statistics

T: Theme - Tracking URL

U: Unique Visitor -

V: Viral Marketing -